How to Create Google Posts That Drive Clicks, Calls, and Customers

Unlike the static information on your profile, Google Posts provide a dynamic way to communicate with your audience and keep your listing fresh and engaging. A consistent posting strategy can capture attention, drive immediate action, and significantly boost your local search performance. This unit will teach you how to create effective Google Posts that generate clicks, calls, and customers.

### Understanding the Power of Google Posts

Google Posts are a critical component of an active GBP management strategy. They allow you to share short, relevant updates directly with people who are searching for your business or businesses like yours. The benefits of a regular posting schedule are substantial:

* **Increased Visibility and Engagement:** Posts make your profile more visually appealing and provide more opportunities for customers to interact with your business.
* **Improved Local SEO Signals:** Regularly adding fresh content signals to Google that your business is active and relevant, which can positively influence your local search ranking [1].
* **Direct Conversion Opportunities:** With features like call-to-action (CTA) buttons, you can guide users to book an appointment, call you, visit your website, or purchase a product directly from your post.
* **Promotion of Timely Information:** Posts are ideal for sharing information that isn’t a permanent part of your profile, such as a weekend sale, a holiday event, or a new product arrival.

### The Different Types of Google Posts

Google offers several types of posts, each designed for a specific purpose. Choosing the right type of post will make your message more effective.

| Post Type | Description & Use Case | Key Features |
| :— | :— | :— |
| **Updates** | The most general post type, perfect for sharing business news, blog articles, or any other general information. | Text, photo/video, link. |
| **Offers** | Designed to promote sales or discounts. These posts are highlighted with a special “Offer” tag to grab attention. | Title, start and end dates, coupon code, terms and conditions, photo/video, link. |
| **Events** | Used to promote upcoming events such as webinars, workshops, or in-store promotions. | Title, start and end dates and times, description, photo/video, link. |
| **Products** | Allows you to highlight a specific product from your Product Catalog. | Product name, photo, price/price range, description, link. |

### Creating a Google Post That Converts

An effective Google Post is a combination of compelling visuals, concise copy, and a clear call-to-action.

1. **The Visual is Key:** The image or video is the first thing a user will see. Use a high-quality, bright, and eye-catching visual that is directly related to your post. The ideal image size is a 4:3 ratio, with a minimum of 400×300 pixels.
2. **Write a Compelling Headline (for Events and Offers):** Your headline should be clear, concise, and benefit-oriented. For example, “25% Off All Winter Coats This Weekend Only.”
3. **Keep the Copy Brief:** You have up to 1,500 characters, but only the first 75-100 characters are visible before the “More” button. Put the most important information first. Write in a clear, natural voice and get straight to the point.
4. **Include a Strong Call-to-Action (CTA):** This is the most critical part of your post. Tell the user exactly what you want them to do next. Google provides several pre-defined CTA buttons, including:
* Book
* Order online
* Buy
* Learn more
* Sign up
* Call now
5. **Use Links with UTM Tracking:** If you are directing users to your website, use a UTM tracking code in your URL. This will allow you to track the performance of your posts in Google Analytics and see exactly how much traffic and revenue they are generating.

> **Pro Tip:** Google Posts in the “Updates” category expire and are removed from the main view of your profile after six months, though they remain visible in the posts tab. Offer and Event posts expire after the end date. Plan a consistent posting schedule of at least once per week to keep your profile fresh [2].

### Your Next Step: Never Run Out of Post Ideas

A consistent posting schedule is key to success, but it can be challenging to come up with fresh content ideas. To solve this problem, we have created the **”30-Day GBP Content Calendar + Post Templates.”** This powerful resource provides a full month of pre-planned post ideas, customizable templates for each post type, and a guide to creating compelling visuals and CTAs.

**[Download the 30-Day GBP Content Calendar + Post Templates Now]**

—

### References

[1] Sterling, G. (2022). *Does Posting to Google Business Profile Affect Ranking?* Near Media.
[2] Google. (n.d.). *Create a post on Google*. Google Business Profile Help.

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